Lactalis appoints Clarion Communications for its Foodservice marketing solutions

Multi-brand owner and leading dairy supplier Lactalis, has appointed Clarion Communications to carry out its foodservice marketing and communications following a competitive pitch process.

Clarion’s B2B division, which includes clients Unilever, Jacobs Douwe Egberts and Kerrymaid, to name but a few, is growing with the addition of Lactalis. Next year, the programme will kick off with a chef-targeted digital campaign for Lactalis’ Cricket St Thomas brand.

Heloise Le Norcy-Trott, Lactalis UK& Ireland Group Marketing Director, commented: “The Clarion team has a strong client-base and offers truly integrated B2B marketing solutions under one roof.  They are very passionate and incredibly knowledgeable when it comes to the food industry from both a trade and consumer perspective and so it felt like the right fit for us.”

Amanda Meyrick, CEO at Clarion Communications said: “Our foodservice offering is going from strength to strength - we couldn’t be more thrilled to have Lactalis on board. We are looking forward to delivering a fully integrated digitally-led campaign targeting British chefs and providing category and channel insight, as well as inspirational recipes to help tackle industry challenges.”